Poland’s YouTube scene is rich with creators who have turned their content into profitable ventures. Covering diverse categories such as music, gaming, and lifestyle, these YouTubers have captured audiences both in Poland and internationally. Here, we break down the top 22 highest-earning YouTubers in Poland, sharing their subscriber counts, video views, and estimated earnings.
| Rank | Channel Name | Content Type | Subscribers | Video Views | Estimated Earnings |
|---|---|---|---|---|---|
| 1 | Blum | Kids’ Animation | 8.32M | 536M | $3 million+ annually |
| 2 | Bazylland - Tractors & Excavators | Kids’ Toy Vehicles | 7.3M | 3.52B | $2.5 million annually |
| 3 | WB Kids International | Kids’ Entertainment | 6.25M | 2.65B | $2 million annually |
| 4 | Blowek | Gaming & Lifestyle | 5.35M | 1.26B | $1.5 million annually |
| 5 | Karol Friz Wiśniewski | Vlogs & Entertainment | 5.24M | 2.67B | $2 million annually |
| 6 | reZigiusz | Gaming | 5.13M | 1.25B | $1.4 million annually |
| 7 | Stuu | Vlogging & Entertainment | 4.18M | 1.08B | $1 million annually |
| 8 | Step Records | Music & Hip-Hop | 3.95M | 4.67B | $2.5 million annually |
| 9 | Софунья Шалунья | Kids’ Entertainment | 3.72M | 1.71B | $1.2 million annually |
| 10 | Naruciak | Comedy & Reactions | 3.65M | 1.06B | $1 million annually |
| 11 | SA Wardega | Pranks & Comedy | 3.54M | 793M | $900,000 annually |
| 12 | Devilish Emoji | Animation & Entertainment | 3.52M | 2.38B | $1.8 million annually |
| 13 | ИККЕРО | DIY & Crafts | 3.48M | 807M | $700,000 annually |
| 14 | SBM | Music & Hip-Hop | 3.41M | 4.95B | $2.8 million annually |
| 15 | AbstrachujeTV | Comedy Sketches | 3.38M | 1.67B | $1 million annually |
| 16 | BROS SHOW | Kids’ Entertainment | 3.2M | 1.18B | $1 million annually |
| 17 | Cartoonito Polska | Kids’ Animation | 3.12M | 1.51B | $1.2 million annually |
| 18 | Power of Gameplay | Gaming Highlights | 2.99M | 24.7M | $500,000 annually |
| 19 | Stuntex | Extreme Sports | 2.94M | 995M | $900,000 annually |
| 20 | IsAmU | Gaming & Commentary | 2.81M | 554M | $600,000 annually |
| 21 | Planeta Faktów | Educational & Informational | 2.77M | 1.36B | $1 million annually |
| 22 | WERSOW | Lifestyle & Vlogging | 2.69M | 829M | $800,000 annually |
Blum captures the attention of young audiences with animated content, making it one of Poland’s most-watched channels for kids.
Known for its toy tractors and construction vehicle videos, Bazylland is a favorite among young viewers, boasting billions of views.
WB Kids International provides family-friendly cartoons and entertainment for children worldwide.
Blowek is one of Poland's top gaming and lifestyle YouTubers, known for engaging content that attracts millions of viewers.
Karol Friz Wiśniewski shares energetic vlogs, often featuring challenges and collaborations, reaching massive audiences.
As a prominent gaming personality, reZigiusz has amassed a dedicated following and substantial earnings.
Stuu engages viewers with humorous vlogs and lifestyle content, making him a well-loved personality in Polish YouTube.
As a leading hip-hop label, Step Records has an extensive music video library that resonates with fans across Poland and beyond.
This kids' entertainment channel offers playful and educational videos that have garnered millions of views.
Naruciak’s humorous takes and reaction videos make him a top comedy creator in Poland’s YouTube scene.
SA Wardega is known for epic pranks, including the famous "Mutant Giant Spider Dog" prank that went viral worldwide.
Devilish Emoji combines animation and storytelling, creating content that has become highly popular with Polish viewers.
Focused on crafts and DIY projects, ИККЕРО provides viewers with creative, hands-on content.
As a top hip-hop music channel, SBM has a massive following and high engagement with each release.
AbstrachujeTV brings a unique style of comedy sketches to Polish audiences, consistently drawing millions of views.
BROS SHOW’s fun and educational content for kids has made it one of Poland’s top children’s channels.
Cartoonito Polska offers beloved cartoon series for kids, racking up millions of views.
Power of Gameplay provides fans with game highlights, focusing on gameplay moments that engage its audience.
Specializing in extreme sports, Stuntex showcases stunts and daredevil content that attracts thrill-seekers.
IsAmU is a popular Polish gaming channel with unique commentary and engaging game playthroughs.
Planeta Faktów presents intriguing facts and educational content, making learning engaging for its audience.
WERSOW captures the lifestyle and day-to-day experiences of its creator, building a loyal fan base with vlogs and lifestyle content.
Many of Poland’s top YouTubers create content geared towards kids, such as Blum, Bazylland, and WB Kids International. Channels that offer animated and toy-centric content attract substantial viewership and achieve high earnings, primarily due to their broad appeal and frequent rewatch value among young audiences.
Kids’ channels often see higher engagement as younger viewers tend to watch videos repeatedly, leading to increased ad revenue and overall earnings.
Channels like Step Records and SBM show that music content, especially in hip-hop, resonates deeply in Poland. These channels provide original music videos, exclusive artist content, and collaborations with popular Polish artists, drawing millions of views on each release.
Polish music channels benefit from high engagement, as they not only serve local fans but also reach Polish-speaking audiences worldwide.
Gaming and lifestyle content remains a major draw, with creators like Blowek and Karol Friz Wiśniewski leading the way. Their channels offer a mix of gaming, daily vlogs, and collaborative videos that keep viewers entertained and coming back for more.
These YouTubers have mastered community engagement, actively interacting with fans and creating a sense of connection that builds loyalty and viewership.
Channels like SA Wardega and AbstrachujeTV bring humor to a wide audience, with content that appeals to viewers globally. SA Wardega, for example, went viral internationally with creative pranks, including the famous "Mutant Giant Spider Dog" video.
Comedy and prank channels often have cross-cultural appeal, allowing them to reach audiences beyond Poland, contributing to their high earnings.
Channels like Planeta Faktów capitalize on informative and intriguing content that educates as well as entertains. By presenting fun facts, mysteries, and educational tidbits, these channels attract curious viewers of all ages, maintaining high engagement rates.
Educational channels have a unique appeal, as they combine entertainment with learning, making them ideal for a wide audience and often leading to high retention rates.
Polish YouTubers earn through various channels: ad revenue, sponsorships, merchandise sales, memberships, and brand deals. Some channels also make extra income through platforms like Patreon.
Popular content includes gaming, music, kids’ entertainment, lifestyle, and comedy. Channels like Blum, Blowek, and Step Records have gained large audiences by targeting these interests.
Yes, many YouTubers with smaller followings but high engagement levels earn well through ad revenue, sponsorships, and partnerships.
Kids' content often has high view counts since it appeals to a broad audience across different countries, especially if it’s language-neutral or animated, as seen with channels like Blum and Bazylland.
Polish YouTubers have successfully capitalized on various content genres to engage audiences both locally and globally. From kids’ animations and gaming to music and lifestyle vlogs, Poland's YouTube creators have diversified content that appeals to millions. Channels like Blum and Step Records lead in viewership, while creators like Blowek and Karol Friz Wiśniewski have turned their personal brands into profitable ventures.