Top 18 Highest Earning YouTubers in Kenya
Here’s a quick look at the top 18 highest earning YouTubers in Kenya, based on their estimated earnings and subscriber count.
1. 1stA- Urban Street
- Content Type: Urban entertainment, street culture
- Estimated Subscribers: 1,043,193,000
- Estimated Earnings: KSh 1,373,255,016
With over a billion views, 1stA- Urban Street is the leader in Kenya's YouTube scene. They produce high-energy urban content, and their massive subscriber base is proof of their widespread appeal.
2. Citizen TV Kenya
- Content Type: News and current affairs
- Estimated Subscribers: 183,739,000
- Estimated Earnings: KSh 2,211,728,038
Citizen TV Kenya dominates the news and information niche on YouTube. With millions of subscribers tuning in for the latest news updates and TV shows, they are one of the most profitable Kenyan channels.
3. Super Sema
- Content Type: Animation, children’s content
- Estimated Subscribers: 1,976,262,000
- Estimated Earnings: KSh 168,468,008
Super Sema is an animated series that has taken the children’s content world by storm. It’s not just fun and educational for kids, but it's also a significant earner, making it one of Kenya’s top-earning channels.
4. LUCKY BOY6814
- Content Type: General entertainment, comedy
- Estimated Subscribers: 681,000
- Estimated Earnings: KSh 96,885
This channel combines comedy, pranks, and lifestyle content, which has made it a favorite among many. Lucky Boy's entertaining videos have helped him carve a niche on YouTube.
5. Mr. Factok_short
- Content Type: Short-form content, facts
- Estimated Subscribers: 162,000
- Estimated Earnings: KSh 42,107,488
Mr. Factok specializes in short videos that share interesting facts about various topics. His concise, yet informative, approach to content has attracted a dedicated following.
6. Africa Stories
- Content Type: Stories and documentaries
- Estimated Subscribers: 1,664,925,000
- Estimated Earnings: KSh 517,958,473
Africa Stories offers deep dives into African cultures, history, and contemporary issues. Their educational content continues to attract a large audience, which translates into substantial earnings.
7. dribbler90
- Content Type: Sports highlights, football
- Estimated Subscribers: 661,690
- Estimated Earnings: KSh 67,133,850
Focusing mainly on sports, particularly football highlights, Dribbler90 has earned a spot as one of Kenya’s top YouTubers. Sports enthusiasts flock to their channel for the latest match summaries.
8. Eagle Eye Guy
- Content Type: Tech and gadget reviews
- Estimated Subscribers: 771,360
- Estimated Earnings: KSh 137,683,679
Eagle Eye Guy is a tech reviewer who dissects the latest gadgets, giving his viewers a detailed analysis of every product he reviews. His channel has become a go-to place for gadget lovers in Kenya.
9. Israel Mbonyi
- Content Type: Gospel music
- Estimated Subscribers: 691,500,000
- Estimated Earnings: KSh 292,934,254
Israel Mbonyi, a popular gospel musician, has a massive following on YouTube, where he shares his music and ministry. His channel continues to grow, and his gospel content attracts both local and international audiences.
10. Sharma Boy
- Content Type: Music, entertainment
- Estimated Subscribers: 1,632,040,000
- Estimated Earnings: KSh 480,433,146
Sharma Boy is a well-known figure in Kenya’s entertainment scene, releasing music and fun content that resonates with a wide audience. His channel has seen impressive growth in subscribers and earnings.
11. Backbench Animations
- Content Type: Animation
- Estimated Subscribers: 150,423,000
- Estimated Earnings: KSh 109,472,376
Backbench Animations is famous for creating animated content that blends humor with storytelling. This channel has gained considerable attention, especially among younger viewers.
12. Alvins Audi
- Content Type: Audio engineering tutorials
- Estimated Subscribers: 1,289,240,000
- Estimated Earnings: KSh 469,984,853
Alvins Audi offers tutorials on audio engineering, production, and music theory, making it a top educational channel for aspiring audio professionals.
13. KTN News Kenya
- Content Type: News, politics
- Estimated Subscribers: 156,146,000
- Estimated Earnings: KSh 861,859,865
KTN News is another major news outlet with a strong presence on YouTube, offering news updates, investigative pieces, and political commentary.
14. Tiktok Trends Viral
- Content Type: Viral trends, TikTok content
- Estimated Subscribers: 126,127,000
- Estimated Earnings: KSh 13,684,627
As the name suggests, this channel focuses on viral trends from TikTok. Their ability to curate the best content from the platform has made them a favorite among younger viewers.
15. TechFreeze
- Content Type: Technology, gadgets
- Estimated Subscribers: 272,000,000
- Estimated Earnings: KSh 200,136,991
TechFreeze brings the latest updates from the world of technology and gadgets. Their well-researched content ensures that tech enthusiasts stay ahead of the curve.
16. KADUSKO TV
- Content Type: Lifestyle, comedy
- Estimated Subscribers: 626,529,000
- Estimated Earnings: KSh 210,152,210
Kadusko TV combines comedy, lifestyle, and general entertainment, making it a popular choice for Kenyan audiences looking for lighthearted content.
17. NTV Kenya
- Content Type: News, entertainment
- Estimated Subscribers: 98,759,000
- Estimated Earnings: KSh 1,061,096,957
NTV Kenya produces a wide variety of content, from news to entertainment. Their YouTube channel is one of the most influential in the country.
18. Bmwadasa TV
- Content Type: Music, lifestyle
- Estimated Subscribers: 157,200,000
- Estimated Earnings: KSh 10,837,570
Bmwadasa TV offers a mix of music and lifestyle content. Although newer to the scene, their channel has quickly gained popularity among Kenyan YouTube viewers.
How YouTubers in Kenya are Making Money
Kenya's top YouTubers are reaping rewards through various revenue streams. Let’s take a look at how they’re monetizing their channels:
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Ad Revenue: The main source of income for most YouTubers is the ad revenue generated through Google AdSense. The more views a channel has, the more ads it can show, leading to higher earnings.
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Sponsorships and Brand Deals: Companies are increasingly collaborating with Kenyan YouTubers for product placements, sponsored content, and brand endorsements.
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Merchandise Sales: Some creators design and sell their own merchandise, which boosts their income significantly.
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YouTube Premium: With YouTube Premium subscriptions growing, content creators earn a share of the revenue when their videos are viewed by Premium subscribers.
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Live Streams and Donations: Many top YouTubers also make money through live streams, where viewers can donate money directly during the stream.
The Impact of YouTube in Kenya’s Economy
The growth of YouTube creators in Kenya is not only transforming the entertainment industry but also significantly impacting the economy. These creators are creating jobs, boosting local tourism, and even promoting Kenyan culture globally. With more people turning to online content, the potential for YouTube to contribute to Kenya's GDP is enormous.
Why YouTube Is a Great Career Path in Kenya
With its low entry barriers, anyone can start a YouTube channel from the comfort of their home. Whether it’s for sharing knowledge, building a brand, or simply entertaining, YouTube offers endless possibilities. For many Kenyan creators, it’s a viable career option that offers financial independence and creative freedom.
How You Can Grow Your Own YouTube Channel in Kenya
If you’re inspired by these top earners and want to start your own YouTube journey, here are a few tips:
- Find Your Niche: Whether it’s tech, fashion, comedy, or education, focus on a niche that you’re passionate about.
- Consistency is Key: Upload regularly and keep your audience engaged with fresh content.
- Engage with Your Audience: Respond to comments, take feedback, and create content that your viewers love.
- Monetize Early: Don’t wait for millions of subscribers. Start monetizing through ads, affiliate marketing, and sponsorships once you hit the threshold.
The Growth of YouTube in Kenya
YouTube has become a major platform in Kenya, with content creators reaching audiences far beyond the country's borders. The rise of mobile internet and affordable smartphones has made it easier for Kenyans to consume digital content, driving the success of local YouTubers. Channels covering a variety of niches, including news, music, entertainment, and education, have capitalized on this growth. Kenyan YouTubers are proving that with the right content, creativity, and consistency, a YouTube channel can turn into a profitable business.
How Top Kenyan YouTubers Make Money
The primary income source for many YouTubers in Kenya comes from ad revenue, which is generated through Google AdSense. However, as these channels grow in popularity, they also secure brand deals, sponsorships, and partnerships with local and international companies. Additionally, some of the top creators in Kenya sell merchandise or promote affiliate products, adding multiple income streams. YouTube Premium subscriptions also contribute to their earnings, especially for channels with loyal followers.
The Impact of YouTube Content in Kenya’s Economy
Kenyan YouTubers have a significant impact on the local economy by providing jobs, driving tourism, and promoting Kenyan culture worldwide. Content creators are helping raise the profile of Kenyan entertainment, from gospel music to sports and tech. In fact, some creators have used their platforms to create awareness about important social issues, while others have ventured into other business opportunities outside of YouTube. As the YouTube economy grows, its potential to influence Kenya’s GDP will continue to rise.
Why YouTube Is a Popular Career in Kenya
With minimal startup costs, YouTube has become an accessible platform for many aspiring content creators in Kenya. Whether it’s showcasing talents, sharing knowledge, or entertaining audiences, YouTube offers a unique opportunity to make money while doing what one loves. For young Kenyans, starting a YouTube channel presents an exciting career option that promises both financial independence and creative freedom. As internet connectivity continues to improve, more individuals are turning their passion into profitable YouTube careers.
Tips for Aspiring YouTubers in Kenya
If you’re looking to join the ranks of Kenya’s top YouTubers, consistency is key. It’s important to create content that resonates with your audience and to post regularly. Engaging with your viewers through comments, polls, and live streams is essential for building a loyal community. Additionally, monetizing your channel through ads, affiliate marketing, and brand collaborations can help increase your revenue. Remember, successful YouTubers often find a unique niche, so don’t be afraid to experiment with different types of content to see what works for you.
Frequently Asked Questions (FAQs)
1. How do Kenyan YouTubers make money?
Kenyan YouTubers primarily earn money through ad revenue from Google AdSense. They also make money from sponsorships, brand deals, merchandise sales, and YouTube Premium subscriptions.
2. What type of content is popular on Kenyan YouTube?
Content related to news, music, sports, lifestyle, comedy, and education tends to be the most popular in Kenya. Channels like Citizen TV Kenya and Super Sema attract a large viewership for these reasons.
3. How many subscribers do you need to start earning on YouTube in Kenya?
To start earning money on YouTube through ads, you need at least 1,000 subscribers and 4,000 hours of watch time in the past 12 months to apply for the YouTube Partner Program.
4. Can I earn from YouTube in Kenya without a large number of subscribers?
Yes! While a larger subscriber base increases your earning potential, you can still earn through YouTube ads, sponsored content, and affiliate marketing even with a smaller but highly engaged audience.
5. How do sponsorships and brand deals work on YouTube in Kenya?
YouTubers partner with brands to promote their products or services in exchange for a fee. The more subscribers and views you have, the more attractive your channel becomes to brands for potential collaborations.
6. What’s the future of YouTube creators in Kenya?
The future looks bright for Kenyan YouTubers. With increasing internet penetration, the growing influence of social media, and the success of local content, YouTube creators in Kenya are expected to continue expanding their reach and earnings.
Conclusion
Kenya’s YouTube scene is growing at an unprecedented rate, and its top creators are reaping the rewards. From tech reviewers and news outlets to entertainers and gospel musicians, YouTubers in Kenya are not only changing the digital landscape but are also contributing significantly to the country's economy. Whether you’re an aspiring creator or just curious about how they do it, the stories of these top earners provide a blueprint for success. If you want to get started on your own YouTube journey, now is the perfect time to dive in and create content that resonates with the world.
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