Italy has produced some of the most dynamic YouTube creators in recent years. From gamers and vloggers to beauty and family-focused channels, these influencers have turned their passion into lucrative businesses. But just how much are these Italian YouTubers making? Here's a detailed look at the top 18 highest-earning YouTubers in Italy as of 2024.
Here’s a table showcasing the top 25 highest-earning YouTubers in Italy. This includes their estimated earnings, content types, and number of subscribers.
| Rank | YouTuber | Content Type | Subscribers | Estimated Earnings |
|---|---|---|---|---|
| 1 | Lionfield | Gaming & Entertainment | 1,453,111 | $13,638,997,143 |
| 2 | Daniele Gentile | Vlogging, Comedy | 796,121 | $1,369,734,308 |
| 3 | Gianluca Vacchi | Lifestyle, Travel | 414,395 | $246,384,479 |
| 4 | I Migliori Trucchetti di Fabiosa | Beauty, Life Hacks | 448,254 | $969,177,448 |
| 5 | PANDA BOI | Gaming | 1,139,557 | $25,165,340,010 |
| 6 | Paky Official | Rap, Music | 609,034 | $2,152,664,784 |
| 7 | Khaby Lame | Comedy, Reaction Videos | 254,118,000 | $4,081,959,046 |
| 8 | KAWAII FAMILY | Family, Lifestyle | 1,487,293 | $154,076,360 |
| 9 | Lonel Game | Gaming | 791,928 | $562,162,227 |
| 10 | Andrewemily16 | Lifestyle, Vlogging | 2,764,000 | $2,404,569,793 |
| 11 | Xunmasked | Gaming, Tutorials | 196,568 | $727,641,613 |
| 12 | Kendra and Kimberly | Lifestyle, Vlogs | 282,112 | $78,314,383 |
| 13 | Afifsanaz Family | Family, Vlogs | 144,341 | $206,057,585 |
| 14 | Wanderlust Italia | Travel, Adventure | 203,101 | $662,965,460 |
| 15 | Fashion Channel | Fashion, Beauty | 48,848,000 | $2,224,303,833 |
| 16 | Isabel Love | Fashion, Lifestyle | 448,663 | $226,037,190 |
| 17 | Chiara Anicito Cammela | Travel, Vlogs | 598,118 | $1,242,506,230 |
| 18 | Pinkfong, Bimbo Squalo! Canzoni per bambini | Kids' Content | 876,122 | $681,366,762 |
| 19 | Magnetic Games | Gaming | 613,634 | $2,898,632,332 |
| 20 | Modern Wisdom Shorts | Motivation, Shorts | 116,788 | $91,642,592 |
| 21 | Film e Motivazione | Film, Motivation | 2,542,453 | $695,277,180 |
| 22 | Meraviglia | Vlogs, Entertainment | 133,124 | $66,011,189 |
| 23 | Måneskin Official | Music, Band | 925,350 | $2,739,781,738 |
| 24 | Милана Ярмиева | Lifestyle, Family | 222,165 | $55,788,624 |
| 25 | Rai | Entertainment, TV Channel | 81,8775 | $5,837,281,437 |
Here’s a comprehensive list of Italy’s top 18 highest-earning YouTubers. These creators are not just celebrities in Italy—they’ve become international sensations, too.
Content Type: Gaming & Entertainment
Estimated Subscribers: 1,453,111
Estimated Earnings: $13,638,997,143
Lionfield has firmly established himself as one of the most influential gaming channels in Italy. His engaging gameplay videos and strong fanbase have contributed to his impressive earnings.
Content Type: Vlogging, Comedy
Estimated Subscribers: 796,121
Estimated Earnings: $1,369,734,308
Daniele Gentile’s vlogs and comedic skits resonate with a broad audience, making him one of the highest-earning YouTubers in Italy. His hilarious content and relatable style keep viewers coming back for more.
Content Type: Lifestyle, Travel
Estimated Subscribers: 414,395
Estimated Earnings: $246,384,479
Known for his luxurious lifestyle, dance moves, and travel vlogs, Gianluca Vacchi has captured the hearts of millions. His glamorous content continues to draw in massive viewership and generate significant income.
Content Type: Beauty, Life Hacks
Estimated Subscribers: 448,254
Estimated Earnings: $969,177,448
This popular beauty and life hacks channel has garnered millions of subscribers through its creative and practical content. With a focus on beauty tutorials, tips, and tricks, it has achieved impressive earnings.
Content Type: Gaming
Estimated Subscribers: 1,139,557
Estimated Earnings: $25,165,340,010
PANDA BOI is another gaming superstar, with a massive following and engaging content. His gaming tutorials and entertaining streams are a huge draw, making him one of the top earners in Italy.
Content Type: Rap, Music
Estimated Subscribers: 609,034
Estimated Earnings: $2,152,664,784
A rising star in the rap and music scene, Paky has leveraged YouTube to promote his music, racking up millions of views and earning a substantial income from both his videos and music sales.
Content Type: Comedy, Reaction
Estimated Subscribers: 254,118,000
Estimated Earnings: $4,081,959,046
Khaby Lame, known for his silent reaction videos that simplify overly complicated life hacks, is one of the most popular YouTubers in the world. His charm, simplicity, and massive follower base have led to substantial earnings.
Content Type: Family, Lifestyle
Estimated Subscribers: 1,487,293
Estimated Earnings: $154,076,360
KAWAII FAMILY’s wholesome family-oriented content has gained a large following. Their focus on lifestyle vlogs, challenges, and fun family moments has made them one of Italy’s highest-earning family channels.
Content Type: Gaming
Estimated Subscribers: 791,928
Estimated Earnings: $562,162,227
Lonel Game has carved a niche in the gaming community, especially with his strategy guides and walkthroughs. His content attracts millions of gamers, earning him a top spot among Italy’s YouTube earners.
Content Type: Lifestyle, Vlogging
Estimated Subscribers: 2,764,000
Estimated Earnings: $2,404,569,793
Andrewemily16 creates engaging vlogs and lifestyle content that resonate with audiences. His dynamic channel is a hit, and his earnings reflect the large following he’s cultivated over the years.
Content Type: Gaming, Tutorials
Estimated Subscribers: 196,568
Estimated Earnings: $727,641,613
Xunmasked focuses on gaming tutorials, guides, and gameplay. His engaging commentary and tips attract dedicated gamers, contributing to his impressive earnings.
Content Type: Lifestyle, Vlogs
Estimated Subscribers: 282,112
Estimated Earnings: $78,314,383
Kendra and Kimberly’s channel is focused on lifestyle vlogging, DIY projects, and family-friendly content. Their engaging personalities and relatable content continue to grow their fanbase.
Content Type: Family, Vlogs
Estimated Subscribers: 144,341
Estimated Earnings: $206,057,585
This family channel shares their daily lives, making them relatable and beloved by their audience. The authenticity and warmth of their content have earned them significant income.
Content Type: Travel, Adventure
Estimated Subscribers: 203,101
Estimated Earnings: $662,965,460
Wanderlust Italia focuses on travel vlogs, showcasing the beauty of Italy and beyond. Their scenic content has attracted viewers from around the world, helping them build a strong revenue stream.
Content Type: Fashion, Beauty
Estimated Subscribers: 48,848,000
Estimated Earnings: $2,224,303,833
As one of the leading fashion channels in Italy, Fashion Channel offers styling tips, fashion inspiration, and beauty tutorials. The channel’s large following helps it generate significant income through ads and brand partnerships.
Content Type: Fashion, Lifestyle
Estimated Subscribers: 448,663
Estimated Earnings: $226,037,190
Isabel Love’s channel focuses on fashion, beauty, and lifestyle content. Her stunning visuals and engaging personality have earned her a large following, leading to a substantial income.
Content Type: Travel, Vlogs
Estimated Subscribers: 598,118
Estimated Earnings: $1,242,506,230
Chiara’s travel vlogs offer a peek into exotic locations and exciting adventures. Her captivating storytelling and immersive content have helped her become a top earner in Italy.
Content Type: Kids’ Content
Estimated Subscribers: 876,122
Estimated Earnings: $681,366,762
Pinkfong, known for its children’s songs and educational content, continues to dominate the YouTube Kids space in Italy. Their catchy songs and engaging videos are loved by both kids and parents alike.
Gaming content creators continue to dominate YouTube in Italy. Channels like Lionfield, PANDA BOI, and Lonel Game are raking in millions due to their engaging gameplay, tutorials, and live streaming. The demand for gaming-related content is on an upward trajectory, and these YouTubers are reaping the benefits.
Gaming platforms and brands often partner with top influencers, contributing to their high earnings.
Lifestyle and vlogging channels also occupy a significant portion of the earnings list. Gianluca Vacchi, Khaby Lame, and Andrewemily16 are prime examples of how everyday life, humor, and travel vlogs can generate significant revenue. Viewers connect with their personalities, creating a loyal fan base that boosts their earning potential.
Influencers who engage with their fans consistently often turn simple vlogs into lucrative careers.
Channels like Paky Official and Måneskin Official showcase how YouTube is becoming a powerful platform for musicians. From rap and music videos to official band channels, music influencers have managed to capture global audiences and turn their content into substantial earnings.
As streaming platforms grow, music creators continue to capitalize on YouTube's broad reach.
Family-friendly channels such as KAWAII FAMILY and Afifsanaz Family are also thriving in Italy. These channels often showcase fun activities, challenges, and daily life, making them relatable to both kids and adults. The wholesome, entertaining content is a hit with sponsors and viewers alike.
Family channels often see high engagement, which translates into impressive revenue from ads and brand collaborations.
Children’s content, such as Pinkfong, Bimbo Squalo! Canzoni per bambini, is booming on YouTube. Educational and fun content for kids continues to be a massive revenue generator, thanks to its high engagement rates. Kids' channels often see more consistent views and high ad revenue because of their universal appeal.
With a focus on music and educational entertainment, these creators are cashing in on the demand for child-friendly content.
Top YouTubers in Italy, like Lionfield and Khaby Lame, can make millions of dollars annually. Their income comes from a combination of ad revenue, sponsorships, brand deals, and merchandising.
Gaming, lifestyle vlogging, music, and kids' content are among the highest-earning niches on YouTube. Channels that regularly engage with a loyal audience tend to see the most substantial earnings.
YouTubers earn money through advertisements on their videos, sponsorships from brands, product placements, merchandise sales, and affiliate marketing. Popular influencers also receive exclusive deals from YouTube and other platforms.
Yes, channels like KAWAII FAMILY and Afifsanaz Family focus on family-friendly content, showcasing daily life, fun activities, and adventures that attract viewers of all ages.
Khaby Lame is the most subscribed Italian YouTuber with over 254 million subscribers, thanks to his reaction videos that simplify life hacks in a humorous way.
Yes, many YouTubers in Italy have turned their channels into full-time careers, generating significant income. Consistency, engaging content, and a loyal fan base are key factors for success on the platform.
Italy’s YouTube scene is vibrant and diverse, with creators from all walks of life making substantial earnings. Whether it’s gaming, lifestyle vlogs, music, or family content, YouTubers in Italy are leveraging their platforms to earn millions and gain international recognition. The variety of content is what makes the YouTube ecosystem in Italy so dynamic. As new creators continue to rise, we can expect to see even more exciting success stories in the coming years!
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