1. Home
  2. Youtube
  3. Highest Earning YouTubers in Italy

Highest Earning YouTubers in Italy

Italy has produced some of the most dynamic YouTube creators in recent years. From gamers and vloggers to beauty and family-focused channels, these influencers have turned their passion into lucrative businesses. But just how much are these Italian YouTubers making? Here's a detailed look at the top 18 highest-earning YouTubers in Italy as of 2024.

Updated on December 02, 2024

[ytEarning]

Top 18 Highest Earning YouTubers in Italy

Here’s a table showcasing the top 25 highest-earning YouTubers in Italy. This includes their estimated earnings, content types, and number of subscribers.

RankYouTuberContent TypeSubscribersEstimated Earnings
1LionfieldGaming & Entertainment1,453,111$13,638,997,143
2Daniele GentileVlogging, Comedy796,121$1,369,734,308
3Gianluca VacchiLifestyle, Travel414,395$246,384,479
4I Migliori Trucchetti di FabiosaBeauty, Life Hacks448,254$969,177,448
5PANDA BOIGaming1,139,557$25,165,340,010
6Paky OfficialRap, Music609,034$2,152,664,784
7Khaby LameComedy, Reaction Videos254,118,000$4,081,959,046
8KAWAII FAMILYFamily, Lifestyle1,487,293$154,076,360
9Lonel GameGaming791,928$562,162,227
10Andrewemily16Lifestyle, Vlogging2,764,000$2,404,569,793
11XunmaskedGaming, Tutorials196,568$727,641,613
12Kendra and KimberlyLifestyle, Vlogs282,112$78,314,383
13Afifsanaz FamilyFamily, Vlogs144,341$206,057,585
14Wanderlust ItaliaTravel, Adventure203,101$662,965,460
15Fashion ChannelFashion, Beauty48,848,000$2,224,303,833
16Isabel LoveFashion, Lifestyle448,663$226,037,190
17Chiara Anicito CammelaTravel, Vlogs598,118$1,242,506,230
18Pinkfong, Bimbo Squalo! Canzoni per bambiniKids' Content876,122$681,366,762
19Magnetic GamesGaming613,634$2,898,632,332
20Modern Wisdom ShortsMotivation, Shorts116,788$91,642,592
21Film e MotivazioneFilm, Motivation2,542,453$695,277,180
22MeravigliaVlogs, Entertainment133,124$66,011,189
23Måneskin OfficialMusic, Band925,350$2,739,781,738
24Милана ЯрмиеваLifestyle, Family222,165$55,788,624
25RaiEntertainment, TV Channel81,8775$5,837,281,437

Top 18 Highest Earning YouTubers in Italy

Here’s a comprehensive list of Italy’s top 18 highest-earning YouTubers. These creators are not just celebrities in Italy—they’ve become international sensations, too.

1. Lionfield

Content Type: Gaming & Entertainment
Estimated Subscribers: 1,453,111
Estimated Earnings: $13,638,997,143

Lionfield has firmly established himself as one of the most influential gaming channels in Italy. His engaging gameplay videos and strong fanbase have contributed to his impressive earnings.

2. Daniele Gentile

Content Type: Vlogging, Comedy
Estimated Subscribers: 796,121
Estimated Earnings: $1,369,734,308

Daniele Gentile’s vlogs and comedic skits resonate with a broad audience, making him one of the highest-earning YouTubers in Italy. His hilarious content and relatable style keep viewers coming back for more.

3. Gianluca Vacchi

Content Type: Lifestyle, Travel
Estimated Subscribers: 414,395
Estimated Earnings: $246,384,479

Known for his luxurious lifestyle, dance moves, and travel vlogs, Gianluca Vacchi has captured the hearts of millions. His glamorous content continues to draw in massive viewership and generate significant income.

4. I Migliori Trucchetti di Fabiosa

Content Type: Beauty, Life Hacks
Estimated Subscribers: 448,254
Estimated Earnings: $969,177,448

This popular beauty and life hacks channel has garnered millions of subscribers through its creative and practical content. With a focus on beauty tutorials, tips, and tricks, it has achieved impressive earnings.

5. PANDA BOI

Content Type: Gaming
Estimated Subscribers: 1,139,557
Estimated Earnings: $25,165,340,010

PANDA BOI is another gaming superstar, with a massive following and engaging content. His gaming tutorials and entertaining streams are a huge draw, making him one of the top earners in Italy.

6. Paky Official

Content Type: Rap, Music
Estimated Subscribers: 609,034
Estimated Earnings: $2,152,664,784

A rising star in the rap and music scene, Paky has leveraged YouTube to promote his music, racking up millions of views and earning a substantial income from both his videos and music sales.

7. Khaby Lame

Content Type: Comedy, Reaction
Estimated Subscribers: 254,118,000
Estimated Earnings: $4,081,959,046

Khaby Lame, known for his silent reaction videos that simplify overly complicated life hacks, is one of the most popular YouTubers in the world. His charm, simplicity, and massive follower base have led to substantial earnings.

8. KAWAII FAMILY

Content Type: Family, Lifestyle
Estimated Subscribers: 1,487,293
Estimated Earnings: $154,076,360

KAWAII FAMILY’s wholesome family-oriented content has gained a large following. Their focus on lifestyle vlogs, challenges, and fun family moments has made them one of Italy’s highest-earning family channels.

9. Lonel Game

Content Type: Gaming
Estimated Subscribers: 791,928
Estimated Earnings: $562,162,227

Lonel Game has carved a niche in the gaming community, especially with his strategy guides and walkthroughs. His content attracts millions of gamers, earning him a top spot among Italy’s YouTube earners.

10. Andrewemily16

Content Type: Lifestyle, Vlogging
Estimated Subscribers: 2,764,000
Estimated Earnings: $2,404,569,793

Andrewemily16 creates engaging vlogs and lifestyle content that resonate with audiences. His dynamic channel is a hit, and his earnings reflect the large following he’s cultivated over the years.

11. Xunmasked

Content Type: Gaming, Tutorials
Estimated Subscribers: 196,568
Estimated Earnings: $727,641,613

Xunmasked focuses on gaming tutorials, guides, and gameplay. His engaging commentary and tips attract dedicated gamers, contributing to his impressive earnings.

12. Kendra and Kimberly

Content Type: Lifestyle, Vlogs
Estimated Subscribers: 282,112
Estimated Earnings: $78,314,383

Kendra and Kimberly’s channel is focused on lifestyle vlogging, DIY projects, and family-friendly content. Their engaging personalities and relatable content continue to grow their fanbase.

13. Afifsanaz Family

Content Type: Family, Vlogs
Estimated Subscribers: 144,341
Estimated Earnings: $206,057,585

This family channel shares their daily lives, making them relatable and beloved by their audience. The authenticity and warmth of their content have earned them significant income.

14. Wanderlust Italia

Content Type: Travel, Adventure
Estimated Subscribers: 203,101
Estimated Earnings: $662,965,460

Wanderlust Italia focuses on travel vlogs, showcasing the beauty of Italy and beyond. Their scenic content has attracted viewers from around the world, helping them build a strong revenue stream.

15. Fashion Channel

Content Type: Fashion, Beauty
Estimated Subscribers: 48,848,000
Estimated Earnings: $2,224,303,833

As one of the leading fashion channels in Italy, Fashion Channel offers styling tips, fashion inspiration, and beauty tutorials. The channel’s large following helps it generate significant income through ads and brand partnerships.

16. Isabel Love

Content Type: Fashion, Lifestyle
Estimated Subscribers: 448,663
Estimated Earnings: $226,037,190

Isabel Love’s channel focuses on fashion, beauty, and lifestyle content. Her stunning visuals and engaging personality have earned her a large following, leading to a substantial income.

17. Chiara Anicito Cammela

Content Type: Travel, Vlogs
Estimated Subscribers: 598,118
Estimated Earnings: $1,242,506,230

Chiara’s travel vlogs offer a peek into exotic locations and exciting adventures. Her captivating storytelling and immersive content have helped her become a top earner in Italy.

18. Pinkfong, Bimbo Squalo! Canzoni per bambini

Content Type: Kids’ Content
Estimated Subscribers: 876,122
Estimated Earnings: $681,366,762

Pinkfong, known for its children’s songs and educational content, continues to dominate the YouTube Kids space in Italy. Their catchy songs and engaging videos are loved by both kids and parents alike.

Key Insights About the Top Earning YouTubers in Italy

1. Gaming Channels Lead the Way

Gaming content creators continue to dominate YouTube in Italy. Channels like Lionfield, PANDA BOI, and Lonel Game are raking in millions due to their engaging gameplay, tutorials, and live streaming. The demand for gaming-related content is on an upward trajectory, and these YouTubers are reaping the benefits.

Gaming platforms and brands often partner with top influencers, contributing to their high earnings.

2. Lifestyle and Vlogging Channels are Highly Profitable

Lifestyle and vlogging channels also occupy a significant portion of the earnings list. Gianluca Vacchi, Khaby Lame, and Andrewemily16 are prime examples of how everyday life, humor, and travel vlogs can generate significant revenue. Viewers connect with their personalities, creating a loyal fan base that boosts their earning potential.

Influencers who engage with their fans consistently often turn simple vlogs into lucrative careers.

3. Music Influencers are Gaining Ground

Channels like Paky Official and Måneskin Official showcase how YouTube is becoming a powerful platform for musicians. From rap and music videos to official band channels, music influencers have managed to capture global audiences and turn their content into substantial earnings.

As streaming platforms grow, music creators continue to capitalize on YouTube's broad reach.

4. Family Channels are a Strong Niche

Family-friendly channels such as KAWAII FAMILY and Afifsanaz Family are also thriving in Italy. These channels often showcase fun activities, challenges, and daily life, making them relatable to both kids and adults. The wholesome, entertaining content is a hit with sponsors and viewers alike.

Family channels often see high engagement, which translates into impressive revenue from ads and brand collaborations.

5. Kids’ Content is a Growing Sector

Children’s content, such as Pinkfong, Bimbo Squalo! Canzoni per bambini, is booming on YouTube. Educational and fun content for kids continues to be a massive revenue generator, thanks to its high engagement rates. Kids' channels often see more consistent views and high ad revenue because of their universal appeal.

With a focus on music and educational entertainment, these creators are cashing in on the demand for child-friendly content.

FAQs About the Highest Earning YouTubers in Italy

1. How much do the top YouTubers in Italy make?

Top YouTubers in Italy, like Lionfield and Khaby Lame, can make millions of dollars annually. Their income comes from a combination of ad revenue, sponsorships, brand deals, and merchandising.

2. What type of content earns the most on YouTube?

Gaming, lifestyle vlogging, music, and kids' content are among the highest-earning niches on YouTube. Channels that regularly engage with a loyal audience tend to see the most substantial earnings.

3. How do YouTubers in Italy make money?

YouTubers earn money through advertisements on their videos, sponsorships from brands, product placements, merchandise sales, and affiliate marketing. Popular influencers also receive exclusive deals from YouTube and other platforms.

4. Are there any family-friendly YouTubers in Italy?

Yes, channels like KAWAII FAMILY and Afifsanaz Family focus on family-friendly content, showcasing daily life, fun activities, and adventures that attract viewers of all ages.

5. Which Italian YouTuber has the most subscribers?

Khaby Lame is the most subscribed Italian YouTuber with over 254 million subscribers, thanks to his reaction videos that simplify life hacks in a humorous way.

6. Can YouTube be a full-time career in Italy?

Yes, many YouTubers in Italy have turned their channels into full-time careers, generating significant income. Consistency, engaging content, and a loyal fan base are key factors for success on the platform.

Conclusion

Italy’s YouTube scene is vibrant and diverse, with creators from all walks of life making substantial earnings. Whether it’s gaming, lifestyle vlogs, music, or family content, YouTubers in Italy are leveraging their platforms to earn millions and gain international recognition. The variety of content is what makes the YouTube ecosystem in Italy so dynamic. As new creators continue to rise, we can expect to see even more exciting success stories in the coming years!

If you're looking to enhance your YouTube journey, consider using tools like YouTubeTools to track analytics, improve engagement, and boost your earnings. The opportunities for success on YouTube are limitless with the right tools and strategies!

Other Countries Highest Earning Youtubers

Leave Comments