China’s YouTubers are transforming the online world with captivating content ranging from traditional culture and animation to tech innovations and entertainment. In this comprehensive list, we delve into the Top 25 Highest Earning YouTubers in China, showcasing their impressive subscriber counts, estimated annual earnings, and the niches they dominate. Learn how creators like Liziqi bring rural Chinese life to millions, while channels like CGTN and CCTV deliver news and entertainment to global audiences. Whether you're a fan of cultural stories, animated series, or cutting-edge technology, this list has something for everyone!
| Rank | Channel Name | Subscribers | Content Type | Estimated Earnings |
|---|---|---|---|---|
| 1 | 李子柒 (Liziqi) | 20.4M | Traditional lifestyle and cooking | $3.2M |
| 2 | 熊出没 (Boonie Bears) | 2.92M | Animation | $1.37M |
| 3 | YOUKU MOVIE | 3.35M | Movies and TV shows | $1.27M |
| 4 | CGTN | 3.16M | News and documentaries | $2.19M |
| 5 | CCTV中国中央电视台 | 2.38M | Variety programming | $862K |
| 6 | MangoTV English | 606K | Dramas and variety shows | $329K |
| 7 | Xiaomi | 3.87M | Technology and product showcases | $705K |
| 8 | New China TV | 1.46M | News and documentaries | $1.05M |
| 9 | CCTV电视剧 | 1.07M | Chinese dramas | $772K |
| 10 | CCTV春晚 (Spring Festival Gala) | 891K | Spring Festival Gala | $388K |
| 11 | 军迷天下 (Military Enthusiasts) | 633K | Military-related content | $386K |
| 12 | SMG音乐频道 | 722K | Music | $134K |
| 13 | 小猪佩奇 中文官方 - Peppa Pig | 689K | Children's animation | $515K |
| 14 | 玛莎和熊 (Masha and the Bear) | 1M | Children's animation | $257K |
| 15 | TCL Electronics | 1.05M | Electronics and tech | $91K |
| 16 | CCTV中文 | 1.47M | News and cultural programming | $443K |
| 17 | 高能劇場 (High Energy Theatre) | 109K | Entertainment | $96K |
| 18 | CCTV电视剧场 | 133K | Drama | $23K |
| 19 | SMG电视剧 | 392K | Dramas | $7K |
| 20 | 黄尔森 (Huang Ersen) | 5.6K | Lifestyle and vlogs | $6.8K |
| 21 | Leader Dredger | 1.9K | Engineering content | $55K |
| 22 | 爱豆星日常 (Idol Star Daily) | 190K | Celebrity and entertainment | $150K |
| 23 | 子笺子凛 | 1.31M | Entertainment and lifestyle | $316K |
| 24 | 华谊兄弟电视剧场 | 133K | Movies and TV dramas | $23K |
| 25 | 娱乐大爆料 (Entertainment News) | 173K | Celebrity and entertainment news | $63K |
China’s YouTube landscape is thriving, with creators from various niches attracting global attention and earning millions through engaging content. From traditional culture to cutting-edge technology, these YouTubers dominate the platform with massive subscriber bases and impressive revenues. Here’s the ultimate list of the Top 25 Highest Earning YouTubers in China.
Liziqi is a global icon for her visually stunning videos capturing rural Chinese life, cooking, and craftsmanship.
The official channel for the beloved Chinese animated series, attracting children and families alike.
YOUKU MOVIE is a treasure trove of films and TV dramas, serving a massive entertainment audience.
CGTN delivers news, documentaries, and global perspectives, making it one of China’s most influential channels.
The state-owned broadcaster is a powerhouse of Chinese culture, news, and entertainment.
With English-subtitled Chinese dramas and variety shows, MangoTV reaches a broad international audience.
The official YouTube channel of Xiaomi showcases product launches, tech innovations, and behind-the-scenes exclusives.
A reliable source for Chinese news and in-depth documentaries with a global reach.
Focused on popular Chinese dramas, this channel is a favorite among soap opera enthusiasts.
This channel features the annual Chinese New Year Gala, a cultural phenomenon in China.
A channel dedicated to military enthusiasts, covering everything from technology to history.
A go-to channel for music lovers, featuring performances, videos, and artist interviews.
Peppa Pig is a favorite for children, offering dubbed episodes and fun content.
Masha and the Bear brings the beloved animated series to Chinese audiences.
TCL’s official channel is a hub for tech enthusiasts, showcasing smart TVs and home electronics.
This channel delivers a mix of news, entertainment, and cultural programming in Chinese.
A niche channel for drama enthusiasts, offering a mix of theatrical and entertainment content.
Focused on classic and trending Chinese dramas, it is a hotspot for drama fans.
Another channel under SMG, featuring hit dramas and entertainment series.
A creator focusing on a mix of vlogs and lifestyle content with a local flavor.
Leader Dredger focuses on engineering, machinery, and industrial showcases.
A mix of celebrity gossip, lifestyle content, and entertainment videos.
This channel mixes lifestyle, vlogs, and trending content to keep viewers engaged.
A channel offering content from the famous Huayi Brothers production company.
A fun and engaging channel focusing on celebrity gossip and entertainment news.
Creators like Liziqi have brought Chinese culture to the forefront, sharing traditional ways of life with international audiences. Her serene storytelling has gained global acclaim, making her a cultural ambassador of sorts.
Channels like Boonie Bears and Peppa Pig showcase the universal charm of animated content, loved by children and families worldwide.
Tech-focused channels, such as Xiaomi, are leveraging the platform to market their products globally. Their content bridges the gap between innovation and audience engagement.
Channels like CGTN and CCTV highlight China’s strategic use of YouTube for cultural diplomacy, offering news, documentaries, and entertainment.
From military content on 军迷天下 to celebrity gossip on 爱豆星日常, Chinese YouTubers cater to a wide array of interests, ensuring something for everyone.
Liziqi is the highest-earning YouTuber in China, with estimated earnings of $3.2 million annually from her 20.4 million subscribers.
State-run channels like CGTN and CCTV offer high-quality news and entertainment, targeting both domestic and international audiences, making them widely popular.
Liziqi’s videos capture the beauty of rural life in China, blending traditional culture with modern cinematic techniques, offering viewers a serene and immersive experience.
Yes, YouTube is blocked in China, but creators use virtual private networks (VPNs) or target audiences outside China, focusing on global reach.
Chinese YouTube channels thrive in niches like traditional culture, animation, news, tech, and lifestyle content.
Chinese YouTubers are leaving an indelible mark on the global stage, blending creativity with cultural storytelling. From Liziqi’s traditional tales to CGTN’s global reporting, these creators showcase China’s diverse talents. Their ability to connect with international audiences speaks to the power of storytelling, innovation, and engagement.